With the turn of the 20th century on everyone's watches, animation was at a crucial point in its life and was about to make history (literally...) with the world's earliest surviving piece of stop-motion animation! Matches: An Appeal was created in 1899 by Arthur Melbourne-Cooper as an advertisement for, well, matches! Created for Bryant and May, this sweet little stop-motion contains an appeal to send money to the company so that they in return could then send matches to the British troops who were fighting the Boer War over in South Africa.
The tiny puppets which were intricately made out of matchsticks seem to be writing the appeal rather cleverly on chalkboard or black wall. Every single movement was filmed frame by frame and was a lengthy yet obviously rewarding process. At this moment in time, Britain was well ahead with all things animation in comparison to the U.S, so things were looking bright for Britain and even the flame was burning even brighter for the future of animation (no pun intended).