Friday, 17 January 2014

OUAN405 - Process & Production: Warner Brothers' Looney Tunes

OUAN405 - Process & Production:

These hilarious short were created by Warner Bros. from 1930 all the way up until 1969 during the Golden Age of animation and featured popular cartoon characters such as the famous Bugs Bunny, Daffy Duck, Porky Pig and so forth. They were and still are loved by a very wide audience, even so much so that I remember watching and loving these from about the age of three whilst my 60-year-old father found them works of brilliance also!

Looney Tunes worked alongside Merrie Melodies, its sister series if you like whilst being oddly similar to yet again, Disney's Silly Symphonies (of which I can't stand, yet appreciate for all its influential goodness on animations worldwide which has allowed animation to adapt and change throughout the Golden Age and beyond). Looney Tunes focused less on the corny, typically-American musical-type animations such as the aforementioned, and brought more comedy into the mix with even a touch of adult humour in there at times. This allowed it to cater for a more mature audience allowing Warner Bros. in my opinion to be more successful and loved in comparison to Disney.

Over the many years that these shorts have been going, many forms of merchandise and other media can be associated with the Looney Tunes short such as comic books, audio CDs, clothing, video games, feature films, advertisements, toys and even theme park rides! With the progression and success of Warner Bros., I can't think of a single child or adult for that matter (to some extent) that hasn't heard of or even enjoys the works of Warner Bros.


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