OUAN503 - Responsive - Individual Practice - Study Task 3: Evaluation

OUAN503 - Evaluation:

OUAN503 – Responsive Evaluation

This module has been a particularly tedious and soul-wrenching experience for myself and everybody I have had the fortune to meet regarding Responsive over the past few months. It can be agreed by many that the workload was constant with little or no regards to what other modules we were undertaking at the time and I find that in fact affected the quality and quantity of my work overall.

However, it was particularly enjoyable to be given the freedom to choose what live briefs we were able to respond to. Independence and choice was a privilege in this module and allowed me to find areas of practice of which I was capable of and will help me in the future. In terms of time management it was obvious that I struggled with some of the larger briefs such as YCN and DANDAD. This was genuinely because of a high workload in other modules and partially lack of enthusiasm as longer briefs tended to lose my attention span very quickly whereas shorter competition briefs were more manageable and easier to juggle between other aspects of the course.

Standard of work was also an issue as I felt that feedback often wasn’t substantial enough for me to find areas of improvement in my work thus leading me to leave my work at – in my opinion – at a very low standard. In order for Responsive to improve as a whole, the requirement of constructive feedback must be made clearer as I received a lot of pointless feedback such as ‘you need to improve this’ and ‘this isn’t very good’. Some peers did give me very critical and helpful feedback of which I was grateful for, however some comments like the ones mentioned did nothing for me or my work.

In order for me to improve when responding to live briefs in the future, I feel that keeping a better, more obvious schedule or plan would be helpful as I would benefit greatly from better time management on my behalf as there was often to the temptation to ‘leave work unfinished’ which was due to boredom of that particular brief. To overcome that boredom, setting a better time plan would force me to work on those dedicated days and the quicker I try and get a brief done the better as it would not drag over weeks and induce my lack of interest.

Responsive was definitely the most difficult module I have experienced so far mainly due to amount of briefs that we were asked to undertake. I found it very daunting at the start when told that a minimum of five live briefs was the requirement. After completing five briefs it actually became quite addictive and a positive experience as I found that learning new skills and communicating with new professionals was exciting and encouraging.

An area of improvement for future collaborations would be to work outside my comfort zone and not necessarily opt for members of the group I am familiar with. In our collaborative practice brief, I found it difficult to approach members of the Illustration group as I was not aware of their personality compatibility, skillset, or interest. An introductory session would have been highly beneficial to all of us as it would have given us the opportunity to get to know everybody briefly before choosing who we were going to work with. In the real world you will often talk at least once to a possible work partner before being thrown into an agreement or project with them. I feel that this was not available to us and seeing as some of struggle with social encounters (myself included), it would have given us all a confidence boost knowing that being in a room full of strangers is not so daunting anymore.

 All in all, I feel that this was a rewarding yet challenging module – of which it was expected to be in the first place – that I found to be helpful in preparing me for future briefs and different means of tackling them. I thought brief analysis was particularly beneficial to my responsive work as it enabled me to select and work out target audiences, what needed to be achieved, how, and in what context. I wish never to stumble upon a module like responsive again alongside any other work I may be doing, however I definitely saw the positives to such a negative part of the year.

OUAN503 - Responsive - Individual Practice - Study Task 3: Project Report

OUAN503 - Project Report:

In order to correctly document all of the briefs I have taken part in over the course of Responsive, we were asked to create a project report. I found this very therepeutic as it helped me to organise everything I had done instead of being some form of spaghetti junction floating around in my head of which I struggled to remember. I created my report in PowerPoint as a means of not only completing one of the module outcomes, but as a means of organising my work and myself into a neat and tidy journal of my time with Responsive.

Below is a link to my project report if the below embedded version doesn't work. OUAN503 - Responsive Project Report - Grace Elmer

OUAN503 - Responsive - Individual Practice: LoopDeLoop Storyboarding

OUAN503 - LoopDeLoop:

Seeing as there was not enough time to actually create my LoopDeLoop animation, I decided that the best option would be to create a storyboard and finish the animation as part of PPP instead to at least show that I am able to create it from my storyboard. Having to juggle lots of modules and work around along with personal life and events is quite difficult so I will at least get a storyboard churned out for this brief.

After waiting a week for the bimonthly theme to be released, 'Gravity' was decided on. I feel this is a very strong theme that can spawn lots of ideas and possible animations. I wrote down everything that came to mind as soon as I read the word gravity and came up with a long list of ideas from things that could happen in space to animations that could possibly break the laws of gravity here on Earth. I wanted to go for cute and quirky as I usually find this is appealing to a younger audience. I thought about creating a couple (at most as I didn't want to overcrowd such a short animation) of characters that would instantly be funny and loveable that would some way interact with the environment to show how gravity affects them.

It took a long while to think of what objects would look successful if animated in space until I finally thought about how toasters and toast would react on the moon. Toast could make for an interesting couple of characters and the toaster could act as a propeller of animation - it would trigger the event which would then turn into a loop.

My final idea is that a toaster will be featured on the moon of which will then 'ping' and release two slices of toast of which will float into space and proceed to put on helmets whilst flailing their arms around helplessly. As they put on the helmets they will float up and off the screen as a new 'moon' is shown with another toaster on it. They take off the helmets and float back into the toaster on the new moon. This will then loop. I have the ability to show gravity whilst adding humour.

OUAN503 - Responsive - Individual Practice: LoopDeLoop Ideas

OUAN503 - LoopDeLoop Ideas:

In preparation for the upcoming new LoopDeLoop theme, I decided to create a character that I could possibly use for my future loop. I named her Clover and she's a young, hippy female character with lots of charisma and happiness. I plan to give her a lot of bounce of flounciness when she walks to make my loop more interesting if the Loop requires me to animate a walk sequence.

I thought of styles and came up with a few rough sketches of her nearly final form:

OUAN503 - Responsive - Individual Practice: Teespring

OUAN503 - Teespring:

As another contribution to Responsive, I decided to have a go at creating yet more T Shirt designs for a website called Teespring. Teespring allow you to create 'campaigns' where people who like your designs can buy them and if enough are bought and you reach minimum target, you start raking in the profits. So far I have uploaded two designs. I will respond to these based on what feedback I receive from other users, and how well both designs do in terms of sales.

Here are my two shirt designs so far:

I discovered that a younger audience is more prone to using these websites as quirky fashion revolving around popular culture tends to be more successful with a teenage audience due to an almost 'cult'-like inclusion or by using shared interests amongst teens to create an exclusive group. Cuter, more fan-based designs did better in terms of voting so I created the sushi design in response to how well other designs did previously. 

OUAN503 - Responsive - Collaborative Practice: Submission

OUAN503 - Submission:

Here is some evidence that we have submitted our work to D&AD. I managed not to delete the evidence this time around like I did with YCN. Also, here are the final pitch boards that Anna kindly neatened up for submission. 

OUAN503 - Responsive - Collaborative Practice: Working on the Final Piece

OUAN50 - The Final Piece:

Whilst Anna was t start work on the flipbook aspect of our designs, I was to start finalising a character design, colouring it in, shading, finishing, then adding some subtle animation. I believe I can get all of this done by Saturday at the least, though it might run over into Sunday as my animation skill set isn't brilliantly developed yet.

The subtle animation I wish to add would be simple things like the eyes blinking, mouth moving slightly, hair flickering, shirt creases rustling, and lastly feet shuffling a little bit to act in a way that seems like both of us: a little bit nervous, quite quiet, and fairly timid.

We were to take our inspiration from such artists as Rebecca Mock and 'ofsparrow' on Pinterest.

an example of ofsparrows's work. They include subtle animation in their pieces also.

Here is the finalised sketch of our collaborative piece. I will go on to animate and colour this in to make sure it's okay for submission.

Coloured:

OUAN503 - Responsive - Individual Practice: YCN Confirmation Email

OUAN503 - YCN Confirmation:

Regarding my submission for YCN's brief that was to be handed in last week,  I submitted roughly a few hours before the deadline which was just in the nick of time. However, sadly whilst clearing out my emails the other day I deleted my confirmation email! I am horrified and sadly I will not receive any marks now for this brief due to my carelessness. I will learn from this and will blog about my submissions AS and WHEN I receive an email.

On the brighter side, I managed to submit and was rather pleased that I could at least submit something for the module. I am not so pleased with the work I produced as I feel it was not a high enough standard for my liking and in order to improve I should have conducted some questionnaire research for my product design relating to my target audience for better feedback. I could have then used this to create better label designs as the ones I did churn out were a little bit rough and ready and weren't really that well thought out. I could have sought out advice from graphic design regarding typography and layout, and the illustration team for colour coordination advice.

All in all I have learned from my horrible mistake and there is no point dwelling on the past. I can move forwards from this and make sure it doesn't happen again.

OUAN503 - Responsive - Collaborative Practice: Merged Character Designs

OUAN501 - Merged Designs:

Albeit not finished fully, here are some merged designs for our characters. I incorporated some futuristic clothing with our own clothing. We plan to now choose from these and maybe sketch some more out for more ideas. We'll then think about colour and backgrounds whilst we draw up a finalised character for the brief. All we then need to think about is the small parts of animation and the flipbook.

OUAN503 - Responsive - Individual Practice: Animation Portfolio Workshop

OUAN503 - Animation Portfolio Workshop:


The Website:
http://www.animationportfolioworkshop.com/apw-character-design-contest/contest

The Brief:
http://www.animationportfolioworkshop.com/wp-content/uploads/2012/11/apw_char_des_contest_RULES_GUIDELINES_2015_11.pdf

Ideas:

Small female child, bob haircut, sharp, sleek, chubby body
Small male child, skinny legs, chubby torso, sleek haircut, chubby face

Only Canadian residents are eligible to enter, however I feel that this would be good practice for Responsive in general and would allow me to get some valuable hands on knowledge on character design and concept. I also plan to use the facial designs for our upcoming casting and moulding workshop as we will be modelling a complete face of a character we have created. Once the model is created, I can add this to the Responsive brief above that I plan to work on.

OUAN503 - Responsive - Collaborative Practice: Characters with Clothing Concept

OUAN503 - Character with Clothing Concept:


    

After abandoning the last character design idea, I moved onto looking at Anna's blog for some idea of where she was taking the brief in terms of design and style. I found that she was really god at drawing a more realistic anatomy so I looked up some reference imagery on Pinterest once again and got drawing some basic designs of which to place my own style of clothing onto.

OUAN503 - Responsive - Collaborative Practice: Concept Character Designs

OUAN503 - Concept Character Designs:

To start our responsive brief, I had a go at getting a base character designed using reference from my Pinterest boards (other artists' tutorials and work). However, after much consideration it was decided that it wasn't a very realistic character and looked rather 'manga-fied' which is a horrible habit I need to break out of. I tried creating a more voluptuous figure to suit what I thought would be a decent character, however I didn't really feel it was working and we both decided not to go with it. It was valuable practice and allowed for some colouring and shading work too. I learned a little bit about shadowing techniques and put it all down to experience and thought it would be best to move on and scrap that idea.

OUAN503 - Responsive - Collaborative Practice: Reference Artists

OUAN503 - Reference Artists:

As part of my research into the animation elements of character design for responsive,
Rebecca Mock
Ofsparrow

OUAN503 - Responsive - Collaborative Practice: Looking Into Fashion - The Trend Cycle

OUAN503 - Looking Into Fashion - The Trend Cycle:

Laver's Law: (As researched by Anna, my collaborative partner, Laver's Law states that a style of clothing doesn't actually become fashionable util roughly 50 years after it has been released/worn by members of the public.) I don't necessarily see much point in trying to work out a predictable cycle of fashion. Instead, predicting what we as individuals will wear is a more suitable idea as right now the clothing I wear is really anything I feel comfortable in. I don't see myself as conforming to any particular trend wholeheartedly.

LAVER'S LAW 10 years before - indecent Five years before - shameless One year before - daring In fashion - smart One year after - dowdy 10 years after - hideous 20 years after - ridiculous 30 years after - amusing 50 years after - quaint 70 years after - charming 100 years after - romantic 150 years after - beautiful Source: Fashion-era.com

   

Judging by most fashion trend graphs, there seems to be a very obvious cycle in which trends seem to come and go. However, as said earlier, I can't predict any difference in what I wear now to how I will look in a decade's time. 

Ten years ago, I wore mainly anything I saw as unusual or weird looking. Anything with hideous patterns that stood out, or smart-looking suits with frilly dresses. My wardrobe really is a mish-mash of all fashions. 80's, new romantic, Victorian, Edwardian, gothic, casual - you name it, I've worn it.

Adam and The Ants were a huge inspiration for my wardrobe. I do think that musical advances will influence fashion greatly as it once did in the 80's etc. 

The likes of famous figureheads will always be trendsetters. Super models, celebrities, pop stars and even political figures will constantly be scrutinised and followed in terms of their clothing choices. This will more than likely stay the same in the future. 

With the rise of 'fake celebrities' - those who possess no talent and are simply famous for having money or being famous (Kim Kardashian, Katie Price), fashion might take a turn for the worst as it seems like a competition of who 'can dress the sexiest' with as few clothes as possible. At this rate, we may even be naked soon!

Cruella De Ville and such other animated characters often had an impact on what I wore and what I still wear. Bright colours, clashing patterns and anything I could get my hands on that seemed odd by anyone's rights was something I had to have. Now, I still feel the same about fashion. However, with the constant rise in technology it is inevitable that gadgets and new materials will adorn our clothes and make their way into our lives on a very personal level. We need to consider this when creating our character illustrations and animations.

OUAN503 - Responsive - Collaborative Practice: Collaborative Agreement Form

OUAN503 - Agreement Form:

OUAN503 - Responsive - Collaborative Practice: A Little Bit of Research

OUAN503 - A Little Bit of Research:

Seeing as Anna and I had a rough idea of what we were going to create for our collaborative brief, we thought it was only appropriate to a get a little bit of research in there before the next session of which we would be signing our "contract of collaboration" together. As we had the idea of creating a future character of ourselves, we had to go out and research what the world could possibly look like in a decade's time.

It's alright imagining what new technologies are out there, but if you start guessing and turning it into some kind of fairytale, it's not going to a be a very accurate brief. The brief didn't actually state whether or not it had to be accurate, but we didn't want to insinuate that there'd be promises of hoverboards and floating shoes (yes, Back To The Future, it's 2015 now and there's still no show of the gadgets you predicted!).

From my own knowledge and interest in current technologies and scientific advancements, I already have an idea of what is going on in the present. Self-fastening shoes (just like the ones in BTTF - they did get one prediction right I guess), waterproof spray technology, 3D writing using thermal-plastic-melting pens, and even flexible phones (that ARE intentional, unlike the shoddy excuse of a phone that is the iPhone 6) are all recent inventions. However, seeing as we have pushed the boundaries of what we thought could be achieved, what more can we expect in the next decade?

Our main focus would be clothing, new materials, gadgets and accessories as these would all have an opportunity to be featured on our characters or have some way of interacting with them. Some rumours on the internet (sites such as New Scientist, Forbes, and Zdnet are my main sources of these) have suggested in the next decade 3D meals may be available in our own homes using 3D printers. This could maybe allow for 3D printed fabrics and man-made material innovations for clothing and fashion? Could we be heading to a more stereotypical idea of futuristic fashion with space-age style suits and outfits?

Brain Machine Interfaces, or BMIs for short, may allow us to have implants just under our skin to communicate what we're thinking by connecting to computers that pick up our electromagnetic brain waves ro sense our feelings. This is particularly invasive and is similar to the likes of TV show Black Mirror of which touches on subjects like this. It could be fairly detrimental for our society.

The rise of robots seems an inevitable occurrence with gadgets already in the making and becoming successful in countries such as Japan and China. However, given another decade robots might be a part of our everyday lives and serve a purpose more closer to home such as cooking and cleaning, or even walking the dog!

"Asimo", a robot invented in Japan with a rather humanoid appearance.

With the fairly new creation of 4G internet, who's to say there won't be a 5G in 2020/25? There'll always be constant competition in the way consumerists want the latest gadgets. Companies will always find new ways to make more money out of us...

Whatever the possibilities, I feel that we're currently already suffocated by technology and although there is no doubt it had improved our lives and ease of living, too much of a good thing can be more harm than good. Think of how many people struggle to go out without having their mobile phones on them? In a decade, that could be said for the next new gadget such as robots, a development in Google Glass, or some new form of clothing or accessory.

OUAN503 - Responsive - Collaborative Practice: Narrowing it Down

OUAN503 - Narrowing it Down:

After our meeting in Responsive, we eventually decided on a brief out of the six we had both brought  to the table. The brief we had in common was Pantone which was interesting. However, we did not agree on this one as it was based around product and print which was not something we were both knowledgable of. We talked it out and weighed up the pros and cons of each brief we brought along and eventually decided on WeTransfer as this allowed us to work completely collaboratively.

The brief (shown below) states that we were required to create a piece of work, be it illustration, animation or product, that depicts how we imagine ourselves to be in ten years. WeTransfer was definitely a new company name on our radar as we'd never heard of it before. After a little research, we discovered that their company sold a product that allowed customers to upload and share files across the web efficiently and easily.

Our initial thoughts were to create a collaborative illustration of both of us. Half the drawing being myself, the other half Anna. Another idea was to simply create two different illustrations of us both. I was thinking of drawing how I imagined Anna in ten years, and therefore she could illustrate me. However, there were many different problems with this as the brief asked for only one illustration despite there being two of us. The idea of both of us mixed together was an idea that stuck.

Being from an Animation background, we thought it would be nice to have some animation involved in our work. With the dislike for full-blown animation, I thought subtlety would work as I didn't want to detract attention from the illustration. Anna suggested an animator named Rebecca Mock (see work below) who focused on adding subtle hints of animation to her beautiful illustrations.

Anna and I had a similar idea as we thought it would work really well and look just right. It would also help draw the viewer's eye to certain elements of the work rather than be detached from all of it.

Another idea was to create a flipbook product where you could flip and change the faces of the character, costumes, body parts and accessories as not everyone has the same plans for what they want to be in ten years' time. We wanted to get across the message that there is a multitude of opportunities.

http://www.rebeccamock.com/

above is an example of the kind of flipbook we would create http://www.multiplydelicious.com/thekids/wp-content/uploads/2011/05/flipinivations.jpg

OUAN503 - Responsive - Collaborative Practice: Choosing Three Briefs

OUAN503 - Three Briefs:

As part of our collaborative practice, a new brief set in Responsive of which we were to pair up with someone of our choosing regarding that their skillset and personalities were appropriate for the projects ahead, we were to each choose three briefs from either DANDAD or YCN to bring to the next session to discuss and then finally decide on one together.

In the briefing, I was surprised to have multiple offers from several people of whom wanted to work with me. Although this heartwarming, I was rather stressed and had to weigh up the pros and cons of each individual offer and choose the most suitable person. One offer I had was originally an offer I had was one of which I had thought deeply about prior to briefing due to great animation skills (something of which I do not quite possess yet), yet I thought that due to both our fiery and assertive personalities we wouldn't be a good match as arguments may arise.

Finally I chose to work with someone of whom possessed lovely illustration skills and had a compatible personality. They are dedicated to their work and are good at giving feedback and coming to conclusions about work and decisions easily. I then had that out of the way so was able to decide on three briefs of which interest myself and which I would find applicable to both our varying skills. These are my three choices and a short explanation of why.

Moo:

Visually celebrate MOO’s belief that ‘Design Works Wonders’

Background
MOO is an online print and design company with a vision to help all businesses, big and small, look their best. We believe that design works wonders and really matters in business. This is why we make it simple for our customers to create beautiful, expertly crafted business stationery and promotional materials that start conversations and open doors.

We’re on a mission to help people build a brilliantly designed professional world they’re really proud of – and have a little fun along the way. It’s not just print that we love: MOO is heading towards providing a digital and physical range of beautifully designed products that all work together, giving customers a complimentary and consistent offering for all their needs.

The MOO brand is…

Playful
We like to be playful, tell funny stories, plan cheeky surprises and make people smile.

Open
We’re the kind of brand that likes to be open when things go wrong, as well as when they’re right – it’s all part of being trusted and relied upon.

Encouraging
Being encouraging is a big part of the MOO spirit. Business can be tough, and who doesn’t need a little extra support along the way?

Social
MOO is a sociable brand, we’re chatty and work hard to keep our customers feeling at ease and informed.

Helpful
Being helpful is something we’re ace at – understanding our customers and making sure they’ve got what they need.

Target audience

Our customers are a passionate bunch, from all sizes of businesses and all industries, ranging from fashion and creative, to food and drink, to health and fitness. One thing unites them all: an appreciation for what quality products and great design can achieve. We want to connect with our customers through the world of design, showing them its potential to help them succeed, but also encouraging them to be creative at the same time.

The Creative Challenge

We’ve updated our brand with a new tagline – Design Works Wonders – but our tagline is so much more than just words: Design Works Wonders is our philosophy. It’s what drives us to keep innovating and producing beautifully designed products that both we, and our customers, can be truly proud of.

In order to raise awareness of our philosophy, we’d like you to create a visual representation of Design Works Wonders, bringing it to life through any format you’d like – from graphic design and illustration to animation or photography.

We’re looking for something visually striking, something that will directly appeal and speak to our design-loving customers, whilst building intrigue about MOO.

Specifically, we’re looking for an idea that:

• Promotes awareness that Design Works Wonders in business
• Looks striking and visually engaging
• Gets our customers excited about MOO
• Makes people smile
• Encourages people to visit moo.com

Mediums to use

• For photographic and illustrative entries, please submit a high resolution JPEG or TIFF file
• For animations and moving graphics, please submit an MP4 file
• For graphic design entries, please submit an InDesign or Illustrator file

Mandatories

The design must:

Include MOO’s logo (available in the accompanying Project Pack) and a URL to moo.com

Adhere to our brand colours and style guidelines

Deliverables & Additional Information

The winning designs have the potential to be displayed across a number of platforms, to MOO fans based in both Europe and the US.

If we like your idea, we’ll promote it via our social media channels, exposing your work to 400,000 design-loving customers. If we really like your idea we’ll promote it via the website and through printed materials too. If your idea truly wows us, we’ll do all of the above, plus we’ll display it in public.

Why Moo?

I can see the potential of a fun and quirky ident-type animation making use of bright colours, focusing on the theme of print and ink. My initial thoughts were incorporating a graphic design cow whilst portraying its udders as a printer. The udders could squirt ink onto the page as this would be humorous and relate to the company. It would definitely catch attention and would be seen by many if distributed online, on television, and could even be produced as posters/leaflets.

Pantone:

Reimagine your hometown through the language of colour.
The Creative Challenge

Reimagine your hometown through a new colour scheme. Think about everything that this identity could include, physical and digital: logo, transport, wayfinding, etc.

‘Hometown’ could mean where you’re from, where you are now, or just a place that you feel you belong – even if you’ve never lived there.

Want to see the rest of this brief? Scroll down and download the brief pack below for the full brief and all the information you need.
Relevant Disciplines

· Graphic Design

· Experiential

· Wayfinding & Environmental Graphics

· Branding

· Crafts for Design

· Integrated Graphics

Why Pantone?

Again, the possibility of a graphic design piece would test both our creative abilities and allow for learning new techniques and styles. Pantone are obviously reliant on colour as that's what their product essentially is. By using different colour schemes we would be able to create an emotive piece of animation or even an animated GIF to portray why Pantone colour is so effective. Reimagining a hometown would allow for potential landmarks to be displayed in colour. Short 5-10 second animations of landmarks in the chosen town could be interesting.

Vice:

Capture the spirit of VICE UK’s ‘Rule Britannia’ in an ident.
The Creative Challenge

Rule Britannia is VICE UK’s online den of nefarious activities, investigative journalism and enlightening documentaries. VICE UK are looking for an iconic ident that celebrates the editorial spirit of their award-winning flagship series.

Create a 10-15 second interpretation of the spirit of VICE’s Rule Britannia series in the form of a motion graphics ident.

Want to see the rest of this brief? Scroll down and download the brief pack below for the full brief and all the information you need.
Relevant Disciplines

· Crafts for Advertising

· Moving Image

· Animation

· Brand Expression

Why Vice?

The theme of Rule Britannia could have a variety of outcomes. British landmarks are a potential idea, however this is the sort of thing Pantone are after. British themes such as afternoon tea, cakes, picnics by the river, and more very traditional ideas could be displayed in a form of motion graphics. I feel that this project needs to be identifiable by all cultures and backgrounds, so something fairly stereotypical of Britain would be appropriate for a larger audience. Stereotypes also allow for some humour, fun, and a collective knowledge of what you are trying to describe.

OUAN503 - Responsive - Individual Practice: Qwertee

OUAN503 - Qwertee:

As part of my individual practice and in order to take part in five substantial briefs, be it competition or professionally set, I decided to give Qwertee's T-shirt design competition a go. My opinion on the term "substantial" would be ten or more shirt designs as illustrations are incredibly easy to churn out with about one a day being an acceptable number. Due to other briefs and being restricted time-wise, I chose to reuse some older illustrations from my portfolio. This saved a great deal of time and allowed me to receive valuable feedback on both old and new artwork from other Qwertee users.

Here are my submitted designs so far up for voting:

One of my designs did receive comments suggesting I should resubmit one of my designs on a different coloured shirt as black seemed a little bit too harsh. I tried uploading the design in question again on a white shirt and although it didn't achieve as many votes, I still think it was a positive decision as it gave voters a choice. 

OUAN503 - Responsive - Individual Practice: Peer Feedback (Progress Crit)

OUAN503 - Peer Feedback:

As part of our final critique, we were asked to give feedback on randomly selected work in order to help further their project to the last hurdle of finalising and submission. I discovered a variation of opinions on my work, positive and negative, which were all quite useful. The text in bold are the comments made by peers who knew what the brief was. The regular text features comments made by those who did not know anything to do with my project.

Comment on the effectiveness of the prosed concept/response in relation to the brief:

Strengths:

- Definitely hits a younger audience
- Introduces sweeter alternatives to plain coffee
- Flavours are creative and unique
- Well revised/clear tone of voice

Suggestions:

- Be aware of mixing typography
- Boards are pixelated 
- What is the brief?
- A new label?

Comment on the extent to which the proposed response solves the identified problem:

Strengths:

- Introducing a possibly popular, new product
- Made a wide variation of designs to choose from
- Wide range of logos/labels
- Nice to look at
- Can see it working/being in a shop on a bottle

Suggestions:

- Perhaps create test samples (try labels on bottles)
- The problem is not identified
- Consider scale - some areas are pixelated (due to printing error)

Comment on the appropriateness of the response to the identified audience/context.

Strengths:

 - Tackles both young and a more mature audience
- Colours make you think of a sophisticated, older, professional audience?

Suggestions:

 - Accommodate for each flavour? Different coloured labels for each flavour - previews? Keep label style, change colours
- Clearly identify your audience

Comment on the visual quality/content in relation to the proposed response

Strengths:

 - The red design seems to be the strongest
- Bold, memorable, crisp
- Very finalised and professional

Suggestions:

- Watch our for copyrighted designs e.g. the cross (shown on many rowing and sporting logos)
- Tone down the red a bit. Desaturate.
- Clearly label the final designs
- Explain choices

Comment on the presentation of the work with regards to the quantity, quality and appropriateness of the text based and visual information:

Strengths:

- Clear presentation of what she is creating but needs to refine her decisions
- Allowed for a lot of peer input and suggestions
- Good use of negative space, focused ideas
- Border contains work so easy to look at

Suggestions:

- Needs a bit more text based information to explain certain aspects
- How will it be applied to social media and advertisements?
- Finalised design would be nice
- Clearly label things
- Annotate
- Show examples of other products (TV adverts, bus stop posters)