OUAN503 - Responsive - Individual Practice: LoopDeLoop Storyboarding

OUAN503 - LoopDeLoop:

Seeing as there was not enough time to actually create my LoopDeLoop animation, I decided that the best option would be to create a storyboard and finish the animation as part of PPP instead to at least show that I am able to create it from my storyboard. Having to juggle lots of modules and work around along with personal life and events is quite difficult so I will at least get a storyboard churned out for this brief.

After waiting a week for the bimonthly theme to be released, 'Gravity' was decided on. I feel this is a very strong theme that can spawn lots of ideas and possible animations. I wrote down everything that came to mind as soon as I read the word gravity and came up with a long list of ideas from things that could happen in space to animations that could possibly break the laws of gravity here on Earth. I wanted to go for cute and quirky as I usually find this is appealing to a younger audience. I thought about creating a couple (at most as I didn't want to overcrowd such a short animation) of characters that would instantly be funny and loveable that would some way interact with the environment to show how gravity affects them.

It took a long while to think of what objects would look successful if animated in space until I finally thought about how toasters and toast would react on the moon. Toast could make for an interesting couple of characters and the toaster could act as a propeller of animation - it would trigger the event which would then turn into a loop.

My final idea is that a toaster will be featured on the moon of which will then 'ping' and release two slices of toast of which will float into space and proceed to put on helmets whilst flailing their arms around helplessly. As they put on the helmets they will float up and off the screen as a new 'moon' is shown with another toaster on it. They take off the helmets and float back into the toaster on the new moon. This will then loop. I have the ability to show gravity whilst adding humour.

OUAN503 - Responsive - Individual Practice: LoopDeLoop Ideas

OUAN503 - LoopDeLoop Ideas:

In preparation for the upcoming new LoopDeLoop theme, I decided to create a character that I could possibly use for my future loop. I named her Clover and she's a young, hippy female character with lots of charisma and happiness. I plan to give her a lot of bounce of flounciness when she walks to make my loop more interesting if the Loop requires me to animate a walk sequence.

I thought of styles and came up with a few rough sketches of her nearly final form:

OUAN503 - Responsive - Individual Practice: Teespring

OUAN503 - Teespring:

As another contribution to Responsive, I decided to have a go at creating yet more T Shirt designs for a website called Teespring. Teespring allow you to create 'campaigns' where people who like your designs can buy them and if enough are bought and you reach minimum target, you start raking in the profits. So far I have uploaded two designs. I will respond to these based on what feedback I receive from other users, and how well both designs do in terms of sales.

Here are my two shirt designs so far:

I discovered that a younger audience is more prone to using these websites as quirky fashion revolving around popular culture tends to be more successful with a teenage audience due to an almost 'cult'-like inclusion or by using shared interests amongst teens to create an exclusive group. Cuter, more fan-based designs did better in terms of voting so I created the sushi design in response to how well other designs did previously. 

OUAN503 - Responsive - Individual Practice: YCN Confirmation Email

OUAN503 - YCN Confirmation:

Regarding my submission for YCN's brief that was to be handed in last week,  I submitted roughly a few hours before the deadline which was just in the nick of time. However, sadly whilst clearing out my emails the other day I deleted my confirmation email! I am horrified and sadly I will not receive any marks now for this brief due to my carelessness. I will learn from this and will blog about my submissions AS and WHEN I receive an email.

On the brighter side, I managed to submit and was rather pleased that I could at least submit something for the module. I am not so pleased with the work I produced as I feel it was not a high enough standard for my liking and in order to improve I should have conducted some questionnaire research for my product design relating to my target audience for better feedback. I could have then used this to create better label designs as the ones I did churn out were a little bit rough and ready and weren't really that well thought out. I could have sought out advice from graphic design regarding typography and layout, and the illustration team for colour coordination advice.

All in all I have learned from my horrible mistake and there is no point dwelling on the past. I can move forwards from this and make sure it doesn't happen again.

OUAN503 - Responsive - Individual Practice: Animation Portfolio Workshop

OUAN503 - Animation Portfolio Workshop:


The Website:
http://www.animationportfolioworkshop.com/apw-character-design-contest/contest

The Brief:
http://www.animationportfolioworkshop.com/wp-content/uploads/2012/11/apw_char_des_contest_RULES_GUIDELINES_2015_11.pdf

Ideas:

Small female child, bob haircut, sharp, sleek, chubby body
Small male child, skinny legs, chubby torso, sleek haircut, chubby face

Only Canadian residents are eligible to enter, however I feel that this would be good practice for Responsive in general and would allow me to get some valuable hands on knowledge on character design and concept. I also plan to use the facial designs for our upcoming casting and moulding workshop as we will be modelling a complete face of a character we have created. Once the model is created, I can add this to the Responsive brief above that I plan to work on.

OUAN503 - Responsive - Individual Practice: Qwertee

OUAN503 - Qwertee:

As part of my individual practice and in order to take part in five substantial briefs, be it competition or professionally set, I decided to give Qwertee's T-shirt design competition a go. My opinion on the term "substantial" would be ten or more shirt designs as illustrations are incredibly easy to churn out with about one a day being an acceptable number. Due to other briefs and being restricted time-wise, I chose to reuse some older illustrations from my portfolio. This saved a great deal of time and allowed me to receive valuable feedback on both old and new artwork from other Qwertee users.

Here are my submitted designs so far up for voting:

One of my designs did receive comments suggesting I should resubmit one of my designs on a different coloured shirt as black seemed a little bit too harsh. I tried uploading the design in question again on a white shirt and although it didn't achieve as many votes, I still think it was a positive decision as it gave voters a choice. 

OUAN503 - Responsive - Individual Practice: Peer Feedback (Progress Crit)

OUAN503 - Peer Feedback:

As part of our final critique, we were asked to give feedback on randomly selected work in order to help further their project to the last hurdle of finalising and submission. I discovered a variation of opinions on my work, positive and negative, which were all quite useful. The text in bold are the comments made by peers who knew what the brief was. The regular text features comments made by those who did not know anything to do with my project.

Comment on the effectiveness of the prosed concept/response in relation to the brief:

Strengths:

- Definitely hits a younger audience
- Introduces sweeter alternatives to plain coffee
- Flavours are creative and unique
- Well revised/clear tone of voice

Suggestions:

- Be aware of mixing typography
- Boards are pixelated 
- What is the brief?
- A new label?

Comment on the extent to which the proposed response solves the identified problem:

Strengths:

- Introducing a possibly popular, new product
- Made a wide variation of designs to choose from
- Wide range of logos/labels
- Nice to look at
- Can see it working/being in a shop on a bottle

Suggestions:

- Perhaps create test samples (try labels on bottles)
- The problem is not identified
- Consider scale - some areas are pixelated (due to printing error)

Comment on the appropriateness of the response to the identified audience/context.

Strengths:

 - Tackles both young and a more mature audience
- Colours make you think of a sophisticated, older, professional audience?

Suggestions:

 - Accommodate for each flavour? Different coloured labels for each flavour - previews? Keep label style, change colours
- Clearly identify your audience

Comment on the visual quality/content in relation to the proposed response

Strengths:

 - The red design seems to be the strongest
- Bold, memorable, crisp
- Very finalised and professional

Suggestions:

- Watch our for copyrighted designs e.g. the cross (shown on many rowing and sporting logos)
- Tone down the red a bit. Desaturate.
- Clearly label the final designs
- Explain choices

Comment on the presentation of the work with regards to the quantity, quality and appropriateness of the text based and visual information:

Strengths:

- Clear presentation of what she is creating but needs to refine her decisions
- Allowed for a lot of peer input and suggestions
- Good use of negative space, focused ideas
- Border contains work so easy to look at

Suggestions:

- Needs a bit more text based information to explain certain aspects
- How will it be applied to social media and advertisements?
- Finalised design would be nice
- Clearly label things
- Annotate
- Show examples of other products (TV adverts, bus stop posters)

OUAN503 - Responsive - Individual Practice: Final Crit (Proposal Boards)

OUAN503 - Final Critique:

Last week we had our final critique for our individual practice. We brought along our more finalised proposal boards, taking into account all of the feedback we had been given from our interim and acting on it. I had to completely change all three of my boards as the labels did in fact look quite shoddy and rushed.

I don't think I made a huge improvement, but this time I took into account my audience more actively and decided to create a few various label designs to bring to the team so that I could their opinions on what they thought would be the most suitable design for Taylor's of Harrogate and and their specified audience.

Due to a slight printing error, my proposal boards came out rather pixelated and blurry, which was a large setback as some of the text was incoherent to anyone that didn't have a clue what my project was about. I designed a series of five labels, each a preview of one of the three flavours (using the corresponding colours) that the labels would feature. I went on to ask the group their opinions on most suitable label, why, and how I could improve to suit the purpose of the brief. I received a few mixed responses, all of which were very helpful. 

According to a couple of group members, the roughly "illustrated", hand drawn label (bottom far left) would be the most successful. It stands out, using contrasting colours well and not being too complicated. It is simple and neat with a bit of hand-drawn type (appealing to a young audience - artsy), yet needs the red to be muted a little bit as it is too overpowering. The other popular option was the tea-stained coconut design (top left) as the illustrated coconut (more have been done for the other flavours) was a nice creative touch. The colours worked well with each other, sticking within a warm brown (other colours used for two other flavours), and would appeal to a student-type audience. 

The last sheet was a quick example of where I wanted my adverts displayed. Although I didn't design very well for these places, (i.e I didn't create a poster example for a bus stop or billboard) you get the general idea of what I would like to happen. Some group members suggested a pixilation animation for the company website as it would be quirky and be noticeable. Television adverts might be as effective as Taylor's don't really do much TV advertising. (I can only count one advert I have seen which was created in May 2014 - see clip below.)  

OUAN503 - Responsive - Individual Practice: Interim Crit (Proposal Boards)

OUAN503 - Individual Practice:

Just before Christmas it was our duty to fully analyse the task in hand and take a good look at the brief in order to come up with a series of design boards of around 3-5. On A3 sheets we would present to our groups our initial ideas. For my project brief, I aimed to create a coffee innovation so that a younger audience would be more likely to try coffee. I identified that the main reason for disliking coffee was the bitter taste, so from personal experience coffee syrups were the way to go.

I came up with these three terribly thought out pitch boards as a starting point to give my team an idea of what I was trying to achieve. It was agreed that the designs were awful as they did not appeal to a younger demographic and looked a bit bland. The bottle labels were badly edited onto some images of bottles and didn't really give an idea of what I was aiming for.

My three festive choices actually didn't go down too well as although it had crossed my mind, peers and friends started commenting that it may not be suitable to have all three flavours in Christmas range as the festive period was long gone...

I looked at sizing for the regular rectangular-type labels, but after a quick mockup and others' feedback, maybe a wide selection of label sizes and shapes would be a good place to start. Colour-wise,  feedback was positive and it was said that I had thought about colour well as I was aiming for a "warm" vibe, which came across in my colour choices.

These labels were simply really bad mockups/compositions using royalty-free images found on the likes of Google. I used them only for demonstration purposes as I did want to go out and take my own photography for the labels. However, I didn't think photography would be the best medium of choice as it didn't look "fun" and audience relevant enough. Illustrated labels would probably be a better choice, so that's the next step. 

OUAN503 - Responsive - Individual Practice: Rewriting A Brief

OUAN503 - Rewriting A Brief:

BA (Hons) Animation - Level 05

OUAN503 Responsive - Studio Brief 1

BRIEF TITLE Taylor’s Coffee Syrup Packaging

Brief

To create a product (syrup) range for Taylors of Harrogate focusing on 3 package designs. Possibly extend this by developing the designs into a short animation.

Product	Tone of Voice
3 product designs 20-30 second animation	Sophisticated Fun Professional
Audience	Context
16-25 year old students of whom are not massive fans of regular coffee	To be suitable for television (consider title safe guidelines and rulers to avoid text and images being clipped off the screen) To fit a suitable bottle type (research label sizes)

Additional information/Considerations Consider style of animation (graphic, cartoon, painted, abstract, realistic, 3D, 2D, traditional) Colour theory (Taylors already use complimentary colours, so sticking with this might be useful) Programs to use when creating the animation (Maya, Flash, After Effects, Photoshop) Flavours of the coffee syrup (conduct a short survey/questionnaire on demographic)

Mandatory Requirements	Deliverables
Product designs Use of Taylors logo 300 word evaluation on product	Product designs Animation

OUAN503 - Responsive - Individual Practice: SMART

OUAN503 - SMART:

As a guideline for creating successful project proposals, we were given a short lecture on the best methods of doing so. I found these very helpful and allowed me a better understanding on rewriting a brief to suit my project needs. You should always consider the original brief and use key words from it such as mandatory requirements and such.

BA (Hons) Animation - Level 05

OUAN503 Responsive

STUDIO BRIEF 1 - Indiviudal Practice

Project Proposals

10 steps to producing persuasive project proposals

1. Set clear aims and objectives

2. Be SMART

( Specific , Measurable , Achievable , Realistic , Time Conscious)

3. Use words from your brief

4. Justify the need for your proposal

5. Describe your audience

6. Describe your motivations

7. Consider the reader

8. Eliminate vagueness

9. Visualise the ending  

10. Assume nothing

OUAN503 - Responsive - Individual Practice: Taylor's of Harrogate Audience Analysis

OUAN503 - Audience Analysis:

Putting together a board of ideas on what the target audience would be like was a genuinely helpful idea as it allowed me to become a member (which, in one respect I am!) of the audience, think like the audience, and have an understanding of their lives and what would make my product successful and appealing to them.

Indeed, I am a 16-25 year old who doesn't enjoy coffee and wish there were ways of me being able to. Of course, the only way I can enjoy coffee is by taking away that bitter taste, thus using coffee syrup. If I can get this message across to others in my age range, Taylor's may indeed get it's products across to a new audience, not it's usual 35+ audience.

16-25 year olds are most likely going to be students. They're going to want to socialise and enjoy being with friends. They will like creativity, fun, and novelty. Novelty in the sense that a Christmas exclusive range would be of interest. Students enjoy design, the aesthetics of a product. If a product looks good, they're more likely to pick it up. However, Taylor's is a well known and reputable brand which also works in its favour, so quality will also be a key factor (of which Taylor's takes pride in). It is accessible. The average student cannot afford nor be that bothered to travel to independant coffee specialist retailers such as Whittard's of Chelsea every month to pick up their coffee products. Especially so if they do not have interest in trying coffee in the first place.

The average student shops at supermarkets - affordable, easy, everything is in one place. A student like myself is more likely to try something new such as coffee products if I spot them on my weekly shop. If I have no interest in coffee in the first place, I will not travel to a specialist retailer, so supermarkets are a good way to advertise to an audience that may not have thought about buying a particular product.

The student type will have a busy lifestyle, though most would like to unwind after a long day studying with a hot drink. Although the party and nightclub scene is still prominent among this age, students will still need downtime to relax. Having friends over for tea and coffee is a perfect way of promoting the product. I have often had friends ask me where I got my syrup from as they spot the luxury, prized bottle in a prominent place in the kitchen.

OUAN503 - Responsive - Individual Practice: Taylor's of Harrogate Product Idea Inspiration

OUAN503 - Product Inspiration:

For my presentation tomorrow, to clearly let everyone know what I set out to accomplish for this brief, I decided to put together a sort of mood board containing images of which I have inspired by. As I mentioned earlier in my blog, I set out to make a new innovative product for Taylor's that encouraged a younger audience to start enjoying coffee.

I also aimed to make this product accessible to the younger demographic. Taylor's of Harrogate's produce is already incredibly accessible as most of it's products are sold in most supermarkets nationwide. I planned to come up with a range of flavoured coffee syrups of which aren't that accessible in most stores that 16-25 year olds would visit for their weekly shop. I visited many supermarkets throughout Leeds as part of my research and trekked the stores in pursuit of coffee syrups - I found none.

Taylor's would be the perfect company to start marketing this on a larger scale as in my personal opinion, coffee syrups are almost like a gateway "drug" into the coffee world and by starting with something sweet, a younger audience may then be tempted to try coffee without the need to add syrups.

Just by looking at this mood board, I already feel like it's Christmas. It gives the illusion of warmth, smoothness, and sumptuous, luxury coffee. Although coffee syrups have already been done before by plenty of companies, I feel like there's a market for a Christmas selection. The brief will also allow me to create a short animated advertisement of which I already have a few ideas for.

OUAN503 - Responsive - Individual Practice: Taylor's of Harrogate Question Sheet

OUAN503 - Question Sheet:

In order to have a thorough understanding of the brief and the audience, I filled in this sheet containing important questions about my chosen brief. I will present these on Thursday to the class in order to demonstrate my knowledge of the problems I must solve and so forth.

OUAN503 - Responsive - Individual Practice: Taylor's of Harrogate

OUAN503 - The Brief:

Taylors Coffee

Engage younger customers with a new product innovation for Taylors Coffee

Background

Britain is fast becoming a nation of coffee drinkers. The rise of the big coffee chains followed by the independent coffee shop explosion continues to attract new consumers while methods of preparing great coffee at home have become more accessible.


The UK retail coffee market is a complex one with many different sub categories:


• Roast and ground typically using a cafetière or filter is in market decline

• Pod/Capsule market is the area of the market in strongest growth currently

• Micro grind or whole bean instant coffee continues to grow its share of the category

• Standard instant continues to be a part of many drinkers daily repertoire

• Beans (for consumers grinding their own coffee) is relatively flat


About the Audience


From an age perspective, the current Taylors audience is 35+. This brief is about the future of coffee drinking and as a result we’d like the focus to be entirely on the 16-25 year old demographic.


About the Brand


Taylors of Harrogate has been producing outstanding tea and coffee since 1886. As the number one filter cafetière brand, our promise is to deliver mind-blowingly good coffee. We follow our six guiding principles in everything we do:


• Prosperity – remain an independent family business


• People – value all stakeholders and reward them fairly


• Product – provide exceptional quality, customer service and value


• Processes – ensure precision and attention to detail


• Planet – our environmental approach goes beyond just good practice


•Passion – deep love and belief in what we do is at the heart of our business


The Creative Challenge


Create a new coffee product innovation for Taylors of Harrogate.


We’re looking for revolutionary ideas that can really shake up the coffee category. This should be a drink, preferably hot, and should avoid instant coffee and anything requiring the purchase of an electric machine to make it – i.e Pods/Capsules. Think about trends for this younger audience, where you could see the market going and how it will appeal whilst still fitting in with our brand values. What could be fashionable or desirable for 16-25 year olds in this space that isn’t currently out there?


It’s worth looking into the progression of coffee, often described as ‘waves’ or ‘generations’ to see how we’ve moved from very basic instant to embracing origin and new taste profiles. For the purposes of this brief, what could the fourth or fifth wave look like for this audience?


Essential things to bear in mind


We’re looking for a creative product idea. You should explore packaging, format, occasion and usage. This is not a communication or campaign brief. The output here should be Product Innovation.


This isn’t about licensing or partnering with brands in other categories. This should be a coffee product that delivers extremely good coffee that Taylors are known for.


As well as bringing your idea to life visually in as much detail as possible, please also provide a written summary of it in less than 300 words.


Deliverables and Additional Information


For guidance on how to submit your work, please adhere to the main Deliverables information which can be found at the YCN website.


Any additional information referenced in the brief can be found in the supporting Project Pack at the YCN website.

OUAN503 - Responsive - Individual Practice: Rethinking A Brief (Taylor's of Harrogate)

OUAN503 - A New Brief:

After scavenging YCN's freshly served briefs, I finally found two of which I was very fond of in terms of possible outcomes and opportunities. The Taylor's of Harrogate, and the Yorkshire Tea briefs were both of interest to me. However, the one that I went for was Taylor's Coffee as it is more specific in what it wants from you, the brief was clearer, and I found it overall more appealing.

I don't drink coffee personally, so you could argue that the Yorkshire Tea brief would have been more suitable as it is more relatable. I disagree with this as the reason why I, a member of the target audience they want to address this at, don't drink coffee is that it is too bitter and boring. There are many different tastes and varieties of tea (there are with coffees, too), whereas coffee will almost always taste bitter. This could be the reason why a lot of 16-25 year olds don't drink it, it's not as enjoyable and seen as a more "on the go" kind of drink, in comparison to tea; a more social, relaxing drink.

In order to tackle this, I came up with various ideas in order to entice young adults into drinking coffee. The idea of tea being relaxing and social should be a feature that coffee needs to compete with. I thought about this and how young people like variety, creativity, and choice with drinks. This led me to this conclusion: Taylor's of Harrogate have become so successful and popular nationwide and even globally, that their stock has reached supermarkets far and wide. With this in mind, they have the ability to put my product out there and reach a new audience on a massive scale.

Being from Harrogate myself, I walk past Taylor's warehouse on a regular basis (I grew up with Taylor's on my doorstep) and my stepdad, who works for them as a coffee and tea blender, gets to see first hand what new products are being developed. This could be valuable to me, as using him as a first hand insight into what the company might like as he sees packaging and products literally everyday, I could pass my designs and ideas through him and get his feedback as if he were talking on behalf of them. He knows what sells the best and why, so maybe it's worth using this to my advantage.

Whittard's of Chelsea, a company that also specials in tea and coffee, but is not so heard of, created products a while back that enabled the customer to flavour their teas and coffees with syrups. These came in a few flavours and although not hugely spoken about, they are fantastic! I currently have a bottle of coffee syrup in my kitchen and I can assure you, friends of around my age love it. This persuades them to give coffee a go, and is almost a gateway into the coffee-lovers world!

This in mind, Taylor's have the ability to get this product out there to be seen in supermarkets and make it more accessible. This is something that no other company has done so overtly as these products are usually sold in specialist shops, like Whittard's. I was thinking that maybe a Christmas range of flavours could be created, each with their own designs, but still following the theme of Taylor's products - classy, sophisticated and aesthetically pleasing.

OUAN503 - Responsive - Individual Practice: Rethinking A Brief

OUAN503 - Rethinking Another Brief...

Due to my own clumsiness (it often gets me in these situations!), I may have accidentally chosen a brief from 2013/2014 from YCN instead of a 2014/2015 one. Now, although this isn't entirely a bad thing despite being looked at in shame by the rest of the class, I reckon it has given me a valuable head start as now I can analyse another brief - from the list of valid ones this time!

So, despite that little hiccup I will now choose another brief. There's nothing to say I couldn't participate in the Cath Kidston brief, I will just be unable to submit it. It may be some worthwhile practice at responding to a brief though. I could even set myself a deadline within challenging reason in order to get some practice in!

Never mind, let this be a learning curve...

OUAN503 - Responsive - Individual Practice: Ohh Deer Progress

OUAN503 - Progress:

In terms of the Ohh Deer competition, there are ten days left until the deadline. I have uploaded three out of four possible designs, though I wish I could practice a little bit more to get the perfect final cushion. Ten days is a lot of time to get the last design done though, so I'm quite proud that I've managed my time well. My last design features some watercolour painted budgerigars. I have yet to finish this and get it uploaded.

OUAN503 - Responsive - Individual Practice: Ohh Deer Annual Cushion Competition

OUAN503 - Ohh Deer:

Ohh Deer

The Brief:

"It's that time of year again, our annual pillow fight is upon us! We're looking of course for cushion designs to add to our collection.

Our cushions are stocked by lots of leading brands in the UK and we sell a lot direct to lovely customers through our website, they're one of the products people think of when they think Ohh Deer.


We test how popular your products are by putting them in the public domain. You can increase your ranking by getting your posts liked, tweeted and pinned (+ some other activity which you will see within your account) your entries will go on sale as soon as they're approved - you will get 20% of the profit (not the sale price) from each cushion, sales are heavily weighted and will dramatically boost your ranking.


The top ranking posts for the day will be visible at the top of the competition page, on the homepage and could be featured in our newsletters. You can submit a maximum of 4 designs (we're keen to see what your range might look like, so use the spaces wisely!)

How we pick our winners: designs will need to fit within the brand well, it'll need to be contemporary and have been shared by purchased by our audience."

Specifications:

All artwork submitted must be in JPEGformat.

The dimensions of your file must be 5315px x 5315px

Uploads close on the 15 November 2014.

My Thoughts:

I plan to submit four designs for potential cushions. I plan to have two of them with a target audience of middle age and elderly women as although younger people would use this site, the cushions would make good Christmas gifts for mums or grandmas. The other two designs plan to be for the audience of the website, young, arty people of around 16-30 years old. 

I am incredibly excited for this!

OUAN503 - Responsive - Individual Practice: What do I Want from Responsive?

OUAN503 - What do I Want?

As part of Responsive, we were asked to identify key skills and other possible gains we could acquire and would like to have by the end of the year or in the future. I wrote down a list of "What I Want from Responsive" and it is all follows:

- A chance of a career
- New interests and broader horizons
- A possible business
- New skills and techniques
- New inspirations
- Possible contacts
- A little bit of fame
- To be taken seriously as an artist
- Professionalism
- Key social skills (negotiating, tact)

In order to get the most out of this module, I will need to learn:

- Time management
- Learn how to cope with social situations and not panic
- How to develop new skills quickly and effectively so as not to waste potential working time
- To collaborate with new people easily
- To choose briefs effectively and wisely and as much to my advantage as possible

However, despite learning all this, problems may still arise such as:

- Client wants a physical product creating
- Deadlines
- Difficult clients
- Money issues
- Unfair treatment/sneaky terms and conditions
- Client pulls out of deal