OUAN503 - Responsive - Individual Practice: Peer Feedback (Progress Crit)

OUAN503 - Peer Feedback:

As part of our final critique, we were asked to give feedback on randomly selected work in order to help further their project to the last hurdle of finalising and submission. I discovered a variation of opinions on my work, positive and negative, which were all quite useful. The text in bold are the comments made by peers who knew what the brief was. The regular text features comments made by those who did not know anything to do with my project.

Comment on the effectiveness of the prosed concept/response in relation to the brief:

Strengths:

- Definitely hits a younger audience
- Introduces sweeter alternatives to plain coffee
- Flavours are creative and unique
- Well revised/clear tone of voice

Suggestions:

- Be aware of mixing typography
- Boards are pixelated 
- What is the brief?
- A new label?

Comment on the extent to which the proposed response solves the identified problem:

Strengths:

- Introducing a possibly popular, new product
- Made a wide variation of designs to choose from
- Wide range of logos/labels
- Nice to look at
- Can see it working/being in a shop on a bottle

Suggestions:

- Perhaps create test samples (try labels on bottles)
- The problem is not identified
- Consider scale - some areas are pixelated (due to printing error)

Comment on the appropriateness of the response to the identified audience/context.

Strengths:

 - Tackles both young and a more mature audience
- Colours make you think of a sophisticated, older, professional audience?

Suggestions:

 - Accommodate for each flavour? Different coloured labels for each flavour - previews? Keep label style, change colours
- Clearly identify your audience

Comment on the visual quality/content in relation to the proposed response

Strengths:

 - The red design seems to be the strongest
- Bold, memorable, crisp
- Very finalised and professional

Suggestions:

- Watch our for copyrighted designs e.g. the cross (shown on many rowing and sporting logos)
- Tone down the red a bit. Desaturate.
- Clearly label the final designs
- Explain choices

Comment on the presentation of the work with regards to the quantity, quality and appropriateness of the text based and visual information:

Strengths:

- Clear presentation of what she is creating but needs to refine her decisions
- Allowed for a lot of peer input and suggestions
- Good use of negative space, focused ideas
- Border contains work so easy to look at

Suggestions:

- Needs a bit more text based information to explain certain aspects
- How will it be applied to social media and advertisements?
- Finalised design would be nice
- Clearly label things
- Annotate
- Show examples of other products (TV adverts, bus stop posters)