OUAN503 - Responsive - Individual Practice: Rewriting A Brief

OUAN503 - Rewriting A Brief:

BA (Hons) Animation - Level 05

OUAN503 Responsive - Studio Brief 1

BRIEF TITLE Taylor’s Coffee Syrup Packaging

Brief

To create a product (syrup) range for Taylors of Harrogate focusing on 3 package designs. Possibly extend this by developing the designs into a short animation.

Product	Tone of Voice
3 product designs 20-30 second animation	Sophisticated Fun Professional
Audience	Context
16-25 year old students of whom are not massive fans of regular coffee	To be suitable for television (consider title safe guidelines and rulers to avoid text and images being clipped off the screen) To fit a suitable bottle type (research label sizes)

Additional information/Considerations Consider style of animation (graphic, cartoon, painted, abstract, realistic, 3D, 2D, traditional) Colour theory (Taylors already use complimentary colours, so sticking with this might be useful) Programs to use when creating the animation (Maya, Flash, After Effects, Photoshop) Flavours of the coffee syrup (conduct a short survey/questionnaire on demographic)

Mandatory Requirements	Deliverables
Product designs Use of Taylors logo 300 word evaluation on product	Product designs Animation