OUAN503 - Responsive - Collaborative Practice: Choosing Three Briefs

OUAN503 - Three Briefs:

As part of our collaborative practice, a new brief set in Responsive of which we were to pair up with someone of our choosing regarding that their skillset and personalities were appropriate for the projects ahead, we were to each choose three briefs from either DANDAD or YCN to bring to the next session to discuss and then finally decide on one together.

In the briefing, I was surprised to have multiple offers from several people of whom wanted to work with me. Although this heartwarming, I was rather stressed and had to weigh up the pros and cons of each individual offer and choose the most suitable person. One offer I had was originally an offer I had was one of which I had thought deeply about prior to briefing due to great animation skills (something of which I do not quite possess yet), yet I thought that due to both our fiery and assertive personalities we wouldn't be a good match as arguments may arise.

Finally I chose to work with someone of whom possessed lovely illustration skills and had a compatible personality. They are dedicated to their work and are good at giving feedback and coming to conclusions about work and decisions easily. I then had that out of the way so was able to decide on three briefs of which interest myself and which I would find applicable to both our varying skills. These are my three choices and a short explanation of why.

Moo:

Visually celebrate MOO’s belief that ‘Design Works Wonders’

Background
MOO is an online print and design company with a vision to help all businesses, big and small, look their best. We believe that design works wonders and really matters in business. This is why we make it simple for our customers to create beautiful, expertly crafted business stationery and promotional materials that start conversations and open doors.

We’re on a mission to help people build a brilliantly designed professional world they’re really proud of – and have a little fun along the way. It’s not just print that we love: MOO is heading towards providing a digital and physical range of beautifully designed products that all work together, giving customers a complimentary and consistent offering for all their needs.

The MOO brand is…

Playful
We like to be playful, tell funny stories, plan cheeky surprises and make people smile.

Open
We’re the kind of brand that likes to be open when things go wrong, as well as when they’re right – it’s all part of being trusted and relied upon.

Encouraging
Being encouraging is a big part of the MOO spirit. Business can be tough, and who doesn’t need a little extra support along the way?

Social
MOO is a sociable brand, we’re chatty and work hard to keep our customers feeling at ease and informed.

Helpful
Being helpful is something we’re ace at – understanding our customers and making sure they’ve got what they need.

Target audience

Our customers are a passionate bunch, from all sizes of businesses and all industries, ranging from fashion and creative, to food and drink, to health and fitness. One thing unites them all: an appreciation for what quality products and great design can achieve. We want to connect with our customers through the world of design, showing them its potential to help them succeed, but also encouraging them to be creative at the same time.

The Creative Challenge

We’ve updated our brand with a new tagline – Design Works Wonders – but our tagline is so much more than just words: Design Works Wonders is our philosophy. It’s what drives us to keep innovating and producing beautifully designed products that both we, and our customers, can be truly proud of.

In order to raise awareness of our philosophy, we’d like you to create a visual representation of Design Works Wonders, bringing it to life through any format you’d like – from graphic design and illustration to animation or photography.

We’re looking for something visually striking, something that will directly appeal and speak to our design-loving customers, whilst building intrigue about MOO.

Specifically, we’re looking for an idea that:

• Promotes awareness that Design Works Wonders in business
• Looks striking and visually engaging
• Gets our customers excited about MOO
• Makes people smile
• Encourages people to visit moo.com

Mediums to use

• For photographic and illustrative entries, please submit a high resolution JPEG or TIFF file
• For animations and moving graphics, please submit an MP4 file
• For graphic design entries, please submit an InDesign or Illustrator file

Mandatories

The design must:

Include MOO’s logo (available in the accompanying Project Pack) and a URL to moo.com

Adhere to our brand colours and style guidelines

Deliverables & Additional Information

The winning designs have the potential to be displayed across a number of platforms, to MOO fans based in both Europe and the US.

If we like your idea, we’ll promote it via our social media channels, exposing your work to 400,000 design-loving customers. If we really like your idea we’ll promote it via the website and through printed materials too. If your idea truly wows us, we’ll do all of the above, plus we’ll display it in public.

Why Moo?

I can see the potential of a fun and quirky ident-type animation making use of bright colours, focusing on the theme of print and ink. My initial thoughts were incorporating a graphic design cow whilst portraying its udders as a printer. The udders could squirt ink onto the page as this would be humorous and relate to the company. It would definitely catch attention and would be seen by many if distributed online, on television, and could even be produced as posters/leaflets.

Pantone:

Reimagine your hometown through the language of colour.
The Creative Challenge

Reimagine your hometown through a new colour scheme. Think about everything that this identity could include, physical and digital: logo, transport, wayfinding, etc.

‘Hometown’ could mean where you’re from, where you are now, or just a place that you feel you belong – even if you’ve never lived there.

Want to see the rest of this brief? Scroll down and download the brief pack below for the full brief and all the information you need.
Relevant Disciplines

· Graphic Design

· Experiential

· Wayfinding & Environmental Graphics

· Branding

· Crafts for Design

· Integrated Graphics

Why Pantone?

Again, the possibility of a graphic design piece would test both our creative abilities and allow for learning new techniques and styles. Pantone are obviously reliant on colour as that's what their product essentially is. By using different colour schemes we would be able to create an emotive piece of animation or even an animated GIF to portray why Pantone colour is so effective. Reimagining a hometown would allow for potential landmarks to be displayed in colour. Short 5-10 second animations of landmarks in the chosen town could be interesting.

Vice:

Capture the spirit of VICE UK’s ‘Rule Britannia’ in an ident.
The Creative Challenge

Rule Britannia is VICE UK’s online den of nefarious activities, investigative journalism and enlightening documentaries. VICE UK are looking for an iconic ident that celebrates the editorial spirit of their award-winning flagship series.

Create a 10-15 second interpretation of the spirit of VICE’s Rule Britannia series in the form of a motion graphics ident.

Want to see the rest of this brief? Scroll down and download the brief pack below for the full brief and all the information you need.
Relevant Disciplines

· Crafts for Advertising

· Moving Image

· Animation

· Brand Expression

Why Vice?

The theme of Rule Britannia could have a variety of outcomes. British landmarks are a potential idea, however this is the sort of thing Pantone are after. British themes such as afternoon tea, cakes, picnics by the river, and more very traditional ideas could be displayed in a form of motion graphics. I feel that this project needs to be identifiable by all cultures and backgrounds, so something fairly stereotypical of Britain would be appropriate for a larger audience. Stereotypes also allow for some humour, fun, and a collective knowledge of what you are trying to describe.