After having a glance over the numerous briefs from YCN, D&AD, and various other sites, I have come to the conclusion that the following three briefs seem very appealing to myself and seem applicable and suitable to my style of work and the topics I am interested in. Following the briefs are some short explanations of what I could do with the tasks at hand, why I have chosen them above the others, and what requirements would be expected of me and whether or not I could achieve them in the allotted time.
BEAR: - http://www.ycn.org/awards/ycn-student-awards/2013-2014/briefs/bear
"We want you to bring the alphabet to life on the back of our Alphabites boxes. We hope this will appeal to graphic designers and illustrators, but how you approach this is up to you. You might continue the idea of celebrating and editorialising 'one letter per box' or you might have ideas that bring in one or more letters at a time. What will the back of your box/boxes look like? How will the content inspire and engage kids? How will you build excitement among kids, and anticipation for future boxes? Will boxes look the same stylistically or will you propose variation from one box to the next?
You might want to focus on helping us do what we're already doing better, or taking a step back and looking at the Alphabet creatively from a different viewpoint." - Extract from brief.
My Thoughts:
This brief caught my attention as although it states it would be more suitable for someone from an illustration background or maybe even graphic design, I could easily see myself enjoying this and coming up with some great ideas for the company. I very much enjoy that modern, clean, crisp graphic design style that I feel would work nicely on the back of the cereal boxes as a potential design idea. It isn't too complicated, in fact it's probably more minimalist and basic! It would be suitable for the target audience - children - if the style wasn't too illustrative in the way that some styles can be quite sketchy and baffling. Quentin Blake's work (for example) is quite scratchy and although successful, I as a child could never understand it as it was too complex and "hairy" for me. As these boxes need to be printed, the cleaner the designs are, the better and I guess more cost-effective it will be for the company.
Anything design-wise appeals to me. Leaflets, campaign ads, cereal boxes! I'm definitely up for this and have many ideas already surging through my head!
Cath Kidston: - http://www.ycn.org/awards/ycn-student-awards/2013-2014/briefs/cath-kidston
"Design one new conversational print taking into account our brand values and print style. Examples of conversational prints within our range would include Cowboy, Garden Birds, Guards of London – these are prints with a recognisable picture within them. Classic Cath Kidston floral, spots or stripes would not be described as a conversational print.
The print should be designed to be used across three of our product categories; Women’s Fashion, Women’s Accessories and Home. We are looking for an original theme and a fresh new take on our unique visual style. Your print can take any visual direction you wish, as long as you believe it to be in tune with our brand." - Extract from brief.
My Thoughts:
This is quite an interesting brief and is chosen to see if I can finally understand the hype and popularity around Cath Kidston. Personally, I very much dislike all things Kidston and have done ever since every girl in high school possessed a over-priced bag with the most simple and repetitive of prints on it. However, Cath Kidston simply MUST be doing something that appeals to all these women - I have even seen men (although not many) escorting their female friends and partners about town with a Kidston-clad messenger bag which means they're obviously not ashamed! So, I thought I'd take on this design brief to see if maybe working with all this "pretty pretty" changes my opinion on the current trends...
I have plenty of viable ideas, such as English garden birds (oh yes, very English!) and scones, teacups and all that jazz. A maximum of twelve colours are to be used, and at least three colourways must be shown in stepped out and tiled versions of each print.
LoopDeLoop - Go: - http://www.loopdeloop.org/october-november-2014-theme-go/
"Go is all about movement which makes it perfect for animation, and we’re interested to see how you’ll interpret it. Going to pieces, going out, going in, getting something to go, going too far, letting go, going on journey, go for it! Everyone has to go through it in their own way.
Get ready, get set… GO!!
The submission rules are simple;
it must be made by you,
it must suit the month’s theme,
it must be engaging,
it must be submitted in one of our specified formats,
it must not contain pornographic material, incite hatred or include defamatory or discriminatory content,
it has to loop!"
My Thoughts:
This brief seems fantastic and I'm incredibly excited to get my hands on this! The theme is "GO!" which could be interpreted a number of ways. My initial thought was "going to pieces" or "going to the dogs", you know, the term you use when all hell lets loose and you just break down from all the stress. Well, a fairly monotonous looking character could be trying to stick on that brave face, literally sticking an image of a happy face over his/her face until suddenly, phwoosh! They melt and collapse to the floor in a big messy puddle. They could then spring back up again and act like nothing ever happened, only to have it happen again and again and again... One big loop cycle. I'm getting carried away with this already! Considering it is specifically an animation brief, it seems suitable for me and will give me that well needed practice.
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