OUAN404 - Visual Language, Spaces and Places: Environmental Animations 1

OUAN404 - Environmental Animations:

The Lloyds TSB adverts are a wonderful example of how environment is used to tell a story through animation. These animations focus heavily on scenery and is often very realistic and appealing in the sense that very warm colours are used, soft textures and lots of lighting and shadows give it a very authentic look and feel.

I personally think the Lloyds TSB adverts are amazing! They're very precise and detailed and the scenery is astounding as every leaf and every brick is full of life and imagination. There was obviously an incredible amount of thought and love put into the creation of these adverts. The animations themselves are very spacious as the composition of the scenery along with where the characters are placed in the environment are very precise and well thought out. When watching the adverts, you don't get a sense of being "cramped" or uncomfortable as the format is obviously widescreen 16:9, but the composition in that space works and is not too overcrowded.

http://www.youtube.com/watch?v=M8LLL9E4dyQ
http://www.youtube.com/watch?v=-rnrgajoxYc